Street view of the H. Herpolsheimer Company located at the southwest corner of 12th and N Streets, Lincoln. The two-story building has display windows on both levels, a crenellated round tower at the corner and ornate decorations along the roofline. Signage indicates the store sells electric lighting fixtures--lamps and light bulbs, china, cut glass, furniture, laces & embroideries, millinery, silks & velvets, dress goods, blankets & comforters, hosiery, suits and cloaks, ladies & children's shoes, gloves & corsets, leather goods, jewelry & silverware, tinware, and men's & boys shoes. A U.S. Mail box, a police call box and two utility poles stand at the corner of the sidewalk; a water fountain and five-bulb street lamp stand to the right of the crosswalk. and a bench for sitting. Several cars are parked at the curb, and street car tracks run down the brick street.
According to the Lincoln City Directory of Lincoln, 1918, Henry Herpolsheimer served as President, Erwin Herpolsheimer as Vice President and Secretary, Charles H. Hathaway as Treasurer and general manager.